“Tyra Banks Launches Smize and Dream: Inside Her New Ice Cream Venture in Washington,D.C.”
Tyra Banks, former Victoria’s Secret model and host of America’s Next Top Model, has ventured into the ice cream business. Discover how and why she’s applying her modeling pointers to making and serving ice cream at her new store, Smize and Dream, in Washington, D.C.
After a career spanning decades on runways and as host of America’s Next Top Model, the 50-year-old actress, author, and producer launched her new pop-up ice cream venture at Woodley Park on Friday (July 19).
Hundreds lined up for free ice cream and a glimpse of the shop’s owner, which will run until September 20th. Initially, 202 customers were supposed to get free ice cream because that’s the area code of the city.
Banks explained everything about her ice cream shop Smize and Dream, from why she chose this venture to its location, name, and business plan.
How did Smize and Dream come about and why in Washington, D.C.?
During the COVID-19 pandemic, Banks started Smize and Dream and sold pre-packaged pints in Los Angeles in 2021. After that, they opened a pop-up “Ice Cream Trunk” in Dubai closing year. Although this is their first walled ice cream shop in the United States, their team predicts that the business will soon spread to Australia and other countries. Despite now not being very popular in Washington, D.C.
For entertainment or off-brand startups, Banks chose the town because it’s her brother Devin’s domestic. He’s a 28-12 months-antique Air Force veteran currently running in Capitol Hill. Banks stated in an interview with The Washington Post that she has lived in diverse elements of the arena for decades, “so it’s exceptional to be right here with “Moreover, an additional compelling aspect behind deciding on the town revolves across the undertaking’s charming ‘Vision’ element.”
What does Smize and Dream suggest? In 2009, Tyra Banks coined the phrase “smize,” which means “smiling along with your eyes,” often used as advice for contestants in America’s Next Top Model. The name “Dream” represents the philanthropic element of her mission devoted to her mother Caroline, with whom she used to drink weekly Haagen-Dazs as a infant.
She went on to say that her mom needed to work two jobs to pay for her transfer from a bed room condominium in Los Angeles. The first “Dream” phase in Washington, D.C. Is concentrated on establishing a gaining knowledge of centre with the intention of educating teens on hospitality entrepreneurship.
The business is making plans to invest in D.C.’s intact ice cream and entrepreneurialism middle. The decision to launch a pop-up in D.C. Was encouraged by the aim to amplify globally with nearby businesses and authorities agencies before photographing a sales space, the store states, “Dream Never receives old.”